Fashion Houses

Miu Miu

Miu Miu is an Italian designer brand that has been continuously sought by youths in the look for daring designs. The majority of Miu Miu products are made in Italy, but a range of them are also made in Turkey. Miu Miu is well known internationally for the creations that show avant-garde and provocative styles. The main question that has been asked about the Miu Miu brand is “Is Miu Miu a Prada brand?” and we have come with a detailed answer in the following article.

What is Miu Miu? – Miu Miu Brand’s history

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Miu Miu catwalk models – Photo from crfashionbook.com

The first thing that you should know is that Miu Miu was created in 1992 by no one but Miuccia Prada. It had inherited this name thanks to Prada’s family nickname. There were questions such as “is Miu Miu a Prada brand?” and the only answer is that Miu Miu is the sister label to Prada.

The brand had been born to create and establish a more youthful, playful, and affordable line of clothing and accessories than the Prada line itself. Of course, as the main customers are youths that are in the look for more provocative styles and high-quality attention to detail, Miu Miu’s designs inspire a freedom feeling, wrapped in a luxurious Italian label.

Prada, the brand

prada
Prada – Photo from highsociety.com

Known as one of the most famous Italian luxury fashion brands, Prada has many years now into the fashion industry. From 1913, when it started as a small leather goods company, to nowadays, categorized as an eccentric brand, Prada expanded to leather handbags and accessories, ready-to-wear collections, travel accessories, and of course, fragrances. Their success grew during the years thanks to the premium products that they always deliver, by using top quality materials, manufacture control, stylish designs, and creativity.

Miu Miu had left a mark in the fashion industry only two years after being born. In 1995, they launched their first collection and started the innovative process.

You can recognize the brand’s identity by paying attention to its clean aesthetic, combined with the green hue, also known as Prada green. Also, the first Prada shop opened in Milan, via della Spiga and was often called “the green store”.

Miuccia Prada

miuccia prada
Miuccia Prada – Photo form fashionhall.com

The woman behind the growth and expansion of Prada, Miuccia Prada, had often received a large number of praises for her amazing work as such an artist. She is the co-chief executive of Prada, and also the co-creative director of Prada and Miu Miu. For years now, she took the family business to a high-aim fashion house that now is recognized all around the world.

Her story didn’t start with a lot of interest and appeal to conquer the fashion world. Her study years ended with a Ph.D. in political science, followed by miming courses, and working at Milan’s Piccolo Teatro.

Some years later, she decided to be part of the family business and began designing in 1985. She created a line of black backpacks, having a lightweight feature, which created an immediate success.

The encouragement that lead to a first debut of Miu Miu

Miuccia’s husband, Patrizio Bartelli was the one who encouraged her to have a personal debut, and so she did in 1988 with a womenswear collection called “Uniforms for the slightly disenfranchised”. Since that, she has become unstoppable and one of the best things she had done was creating Miu Miu, in order to give the brand more power and blend two extremes (the minimalist and avant-garde) together.

The difference between Miu Miu and Prada

miu miu and prada
Prada and Miu Miu – Photo from pradagroup.com

Miuccia Prada confessed some years ago regarding the many questions asked about the differences between Miu Miu and Prada that designing is a very complex process. He continued by saying that there are many ideas to express everywhere, and often you can get into a contradictory situation. That is why, Miu Miu is his way of uncomplicating things, existing as Prada’s little sister.

He also said that when it comes to design for Prada, the process takes longer due to the sophistication of the brand. With Miu Miu, some of the ideas of design come spontaneously, giving a more interesting, colorful, and sometimes naive collection

The Miu Miu Logo and colors

miu miu logo
Miu Miu logo – Photo from miumiu.com

As Miu Miu is well known to be a friendly and accessible exclusive brand, the brand’s logo followed this good practice as well. It is a simple, black and white logo, with girly feelings. It is exactly what Miuccia Prada tried to represent by starting the brand at the very beginning.

The Miu Miu brand’s evolution

In no more than 3 years after Miu Miu was created, the fame followed the little sister of Prada. It gained a lot of international fame and support thanks to the image that the Miu Miu brand started to spread. It highlights the feminine, non-conformist and rebellious feeling.

Miu Miu exists since 1995 now, it continues to evolve in the world of fashion by becoming a favorite street style for youths. At Miu Miu, the biggest aim is to define a mixed vision of modern feminity. This can be seen through their advertising campaigns as well, not only in the collections.

Prada’s and Miu Miu’s marketing strategy is often applied to youths. They are also choosing youth models for their ad campaigns, which is even more appealing to the target customers that they have.

The style and motifs used in the collection have also played a big role to make a move around potential customers. For example, the cat motif used by Miu Miu had attracted such a big interest among the youths, as now is instantly recognized as the brand’s identification tag.

What is Miuccia Prada’s next idea for Miu Miu?

Now, Miu Miu is pleasing worldwide customers with a well-defined line of ready-to-wear products. The brand has also accessories, bags, shoes that are situated in another extreme point from Prada’s minimalist feeling. It is a brand that continues to grow and diversify products. Miu Miu exists since 1993. Still, only in 2015, it diversified the collection by adding fragrances to the clothing and accessories market.

This shows that Miu Miu is not rushing anywhere. It has a steady evolution, and it’s definitely growing in concordance with Prada’s products. The Miu Miu brand is exactly what Miuccia Prada wanted it to be. It’s a spontaneous, creative, and innovative brand, with a touch of Prada. As a Prada brand, Miu Miu will continue to bring surprises to the world of fashion.

Miu Miu collections – A wide range of products

miu miu 2010
Miu Miu 2010 collection – Photo from designscene.net

If we would take a look at Miu Miu 2010 collection and Miu Miu 2011 collection, we will directly analyze the growth of the brand. We will also see the demand for new products, and the attraction that it created around youths that love them.

miu miu 2011
Miu Miu 2021 collection – Photo from miumiu.com

Nowadays, in 2021, after a long time and also during the consequences of a pandemic that couldn’t allow a release that every youth was used to have and watch. The Miu Miu 2021 collection release show took place without an audience. It was on live stream, offering a cyber spacious sports arena. Finally, that gave definetely an answer to the question “Is Miu Miu a Prada brand?”. The Miu Miu models, Elle Fanning, Choe Sevigny, and other models and influences were also live-streamed during the whole show. During the representation, the whole scene was conceived around the teenage dreams of perfect partying outfits.

Miu Miu sneakers

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Miu Miu sneakers – Photo from miumiu.com

The Miu Miu sneakers are something special. Miu Miu designs in matters of footwear stare an amazing leather quality and glitter insertions, creating a captivating look for Prada’s little sister products. The Miu Miu sneakers have a crystal attached to the rubber sole, the logo printed on the tape, and a removable leather insole.

Miu Miu Bags

bag
Miu Miu bag – Photo from miumiu.com

The iconic products line continues with the Miu Miu SASSY MATELASSÉ NAPPA LEATHER HANDBAG. For this, they used a technique to matelassé and seek the volumes of it. The elements they added to the handbag are the chain handle, the crystals, and of course, the logo to illuminate the whole leather handbag. It is a very useful handbag to hold small objects, as the Miu Miu wallet can easily fit in.

Miu Miu Perfumes

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Miu Miu perfume for women – Photo from miumiu.com

The Miu Miu perfume for women is described as being youthful, playful, and happy which makes the best mood of the day. The perfume stares fresh floral scents, ideal for everyday use and the best choice for the energetic, modern woman. The main aroma that gives the sensual essence is the illy.

Miu Miu Sunglasses

eyewear
Miu Miu Perfume – Photo from miumiu.com

This Miu Miu sunglasses feature an azure gradient dark blue glass tone. This is combined with a silver frame, the perfect mix for a captivating look. The pilot shape gives a classy vibe, and the light metal material makes them easy to be handled.

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