Versace
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VERSACE, THE BRAND

Is Versace a luxury brand? This is the question that has been asked by all those in the look of exclusive, remarkable, and high-quality products. Versace isn’t just a luxury brand, but it’s also a statement, a lifestyle, an icon. What you must learn about Versace, Italian fashion house, Donatella Versace, and Gianni Versace, Italian fashion designer?

Versace is indeed a luxury brand, founded in the late 1970s by Gianni Versace, and developed with the future help of Donatella Versace. The revolutionary designs were something different from what the fashion lovers have seen before. They outcasted making outfits for some of the world’s biggest stars.

The history of the Versace siblings – Two siblings in the luxury fashion world with the Versace brand

is versace a luxury brand
Gianni and Donatella Versace – Photo form pinterest.com

Gianni Versace was one of the major faces in the world of design, dressing from celebrities to the young and fearless. He created ready-to-wear pieces and couture clothing and accessories and home products collection, all inspired by his preferred style, baroque. He was the person that could link culture and fashion, having a sense of prophet while making every exclusive item.

Donatella Versace had followed Gianni in his fashion career to Milan. She tried to help him shape his public image, but soon in 1987, she became his spirited muse-in-residence. After Gianni’s tragic death in 1997, Donatella becomes directly the creative director of Versace. Gianni was prepared for this sort of situation, and they have established an agreement that if something would have happened to him, she will carry on his legacy.

Interesting facts about Gianni Versace

is versace a luxury brand
Gianni Versace – Photo from vanityfair.com

From creating a fashion empire to his legacy that keeps dominating the industry nowadays, there are many interesting facts about Gianni Versace.

He was one of the world’s best designers from Italy before he was murdered by a serial killer outside of his Miami Beach mansion.

To become a fashion designer, he followed in his family’s footsteps, starting to design from an early age with the help of his mother.

At 26, he moved to Milan to start his own path, so he became the designer of Byblos, a youth line.

In only a decade, he becomes a revolutionary in the fashion industry thanks to his metal studs and Swarovsky crystals, and the multitude of elements added into his designs.

He was the first designer to schedule his runaway in major cities of fashion such as Paris and New York, creating massive high-level advertising and using supermodels, professional photographers, and communication campaigns.

He designed pieces for Michael Jackson, Elton John, Princess Diana, and many more celebrities of the world, also being called the Rock and Roll designer.

The logo represents the brand that has become the representation of luxury and style. It earned the brand’s worldwide recognition, becoming a popular fashion statement. This logo was designed by Gianni Versace himself, who chose his inspiration from the Greek ruins artwork. He decided to choose Medusa because of the way she made people fall in love with her without any chance of going back. Gianni believed that the ones that buy products from Versace would get the same effect.

The logo of the brand was revealed only after two years. It had little modifications during the times, to the lettering and borders but not to the classic Medusa image.

The tale of Medusa sends an interesting message along with several elements, making it simplistic, attractive, and of course, unique. It is indeed, conveying that the clothing line is timeless and mythological. Now, Versace is easy to be recognized by anyone who is familiar with the luxury fashion industry.

Donatella Versace taking over Versace, Italian fashion house

is versace a luxury brand

Since the 1970s, Donatella Versace had followed her brother in the field of clothing design. Her brother, Gianni saw her potential and gave her the opportunity to get more involved in the field. She did, not only as of the public relations director. Soon enough, she becomes the first designer, managing to balance the eccentric creations of the Versace brand. Also, she started to develop an international reputation.

She worked along with Gianni until his tragic death, and then she took over the role of the artistic director of the Versace fashion house. Then, she started a journey of carrying on the success story that her brother started.

She had developed the brand a lot during the years, changing techniques, adding and taking out materials. She did things such as no longer using animal fur and adding Swarovsky crystals to the accessories and clothing collections.

Is Versace a luxury brand? – Versace’s clothing line history and inspirations

Versace 2021 collection – Photo from luxuo.com

Versace is an international hit that won numerous prizes for its designs. It expanded throughout the world in many categories of products. The Versace clothing line history can start with music. Music was the inspiration link that Gianni had especially in the beginning.

The designs have sensual and exciting vibes, as well as sharing unpredictability while inspiring other designers in their creations. The fusion between street style and high fashion in each design is making Versace deliver avant-garde mixed designs with metal, mesh, leather, using bright colors. Versace has definitely become an icon, an Italian fashion house that everyone around the world knows about!

Versace perfume history

is versace a luxury brand

With more than 60 Versace perfumes in their fragrances collection, Versace’s fragrance line is considered a high-fashion luxury trend.

The first Versace Perfume was Gianni Versace for women and was introduced in 1981. This was followed by more which made a good choice to all those wanting a scent to work with either casual settings or black dress events.

One of the most sold perfumes from Versace is called Bright Crystal Eau de Toilette Spray for Women and was launched in 2006. The nose of the fragrance is Alberto Morillas. The scent is a combination of Pomegranate with water notes. Peony, Lotus, and Magnolia, followed by Musk Mahogany and Amber.

We all know that Versace dominates still pop culture for around 20 years after Gianni’s death. Therefore, it is something great to remember him through his sense of mixing everything. He mixed ideas with art, especially in the fragrances line.

Coming back to the question – Is Versace a luxury brand?

Versace collection 2021 – Photo from vogue.com

Nowadays Versace is one of the most desired labels among the artists and celebrities of the world, how the products are worn on the red carpet. We can also see how Versace grew as an empire. It grew along with its history and timeline and stayed in the limelight for so many years. The people interested in the most luxurious products are always picking new products after the release, no matter the price.

It is a brand with a higher price, so not everyone can afford it. That is why, fewer people have it, which makes it rare and desired by more people. Exclusivity and the creative techniques, as well as the additions to the models, made Versace a recognized luxury brand all over the world. Nowadays, over 1500 Versace boutiques can be found worldwide. An Italian fashion house that we all admire!

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