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Popular perfumes: Lorenzo Villoresi, a famous perfumer from Italy

Lorenzo Villoresi’s best-known popular perfumes, released in 2006 are described as being like something out of The Thousand and One Nights. His other scents include Garofano and Teint de Neige.

popular perfumes lorenzo villoresi
Lorenzo Villoresi, a prestigious perfumer from Italy – Photo from Corsinievents

Perfumes are one of those things Italy is famous for. Villoresi won the prestigious Prix Francois Coty award for 2006, in recognition of his achievements in the field of perfume. In addition, the popular perfumer, whose clients include Sting and Cherie Blair, was born to enter this luxurious world yet he did not originally choose creating scents as his career. Villoresi studied the classics and Ancient Greek and Mesopotamian culture and mythology at university.

Furthermore, he wrote his thesis on academic thesis on the role of death in ancient Judaic and Hellenic traditions and traveled extensively throughout the Middle East. Heavily influenced by his mother’s memories of her time in Cairo where she owned a shop, he became fascinated by the perfumeries of the area. There were perfumes that contained essential oils and spices.

At first, he became impressed with their warmth and hospitality and wanted to create the same kind of tradition in the West, combining this with the medieval Italian art of creating popular perfume fragrances. Villoresi studied the history of perfume and began to learn how to create unusual scents. As he was the son of an aristocratic family, which owned a palazzo in Florence and a villa in the Tuscan countryside, and he had a degree in philosophy, starting a perfume business was an unusual choice of career.

A long time of research for getting the best fragrances

popular perfumes lorenzo villoresi
Lorenzo Villoresi perfumes fragrances – Photo from Fourseasons

He had noticed the ancient resins used in the Middle East, such as myrrh and frankincense, and began to use these in his perfumes. His perfume, Incensi, is entirely based on these ancient resins. He also likes to use essential oils and spices. He likes to use spices such as lavender, and Tuscan ingredients like laurel, olive wood, and cypress. Villoresi originally started creating simple blends of ingredients and progressed to more complicated ones.

Villoresi’s big break came when the famous Italian fashion house, Fendi, commissioned his new firm to make potpourris and scented candles. In 1993 he released his first collection of popular perfumes and Eau de toilettes, including Uomo and Donna.

popular perfumes lorenzo villoresi
Lorenzo Villoresi’s collection – Photo from Perfumelounge

Villoresi is probably most famous for his custom-made perfumes. These only take him two hours to produce. During this time he attempts to discover the ‘essence’ of the person for whom he is creating the special fragrance. Then, he asks them to choose ingredients.

Also, he tests this one by one on the person’s skin. He uses his medieval palazetto which overlooks the Arno in Florence. He regards this art as a craft and told Cinzia Dai Maso. Arno was a writer for the perfume magazine, Osmoz (www.osmoz.com), that: “…perfumery is something precious, born out of a rich and sacred tradition, which we must nurture with love, exactly the opposite of what is done nowadays.”

popular perfumes lorenzo villoresi
Lorenzo Villoresi perfume shop – Photo from Rafinadaparfumerie

Lastly, There are many Lorenzo Villoresi popular perfumes available. Moreover, some of his fantasy perfumes are Teint de Neige, ‘the color of snow’, which evokes the glorious atmosphere of the Belle Époque, and Piper Nigrum. Equally, these are all based on the fragrances and spices of African and Oriental markets. His classic popular perfumes include Garofano, based on carnation and other floral essences. Accordingly, they are combined with other floral notes and aromatic spices, and Patchouli. Those are described on Villoresi’s website as: ‘A gentle breath of verdant jungles and remote lands.’

Moreover, Villoresi is also famous for his beautiful perfume containers. He decided that he needed to create special vessels to hold his beloved scents. Now the company produces bottles in such lovely materials as silver, glass, and alabaster.

Finally, his perfumes and products from his home collection are available at many good perfume stores worldwide.

Lorenzo Villoresi’s main perfume shop, based in Florence

popular perfumes lorenzo villoresi
Lorenzo Villoresi’s main perfume shop in Florence – Photo from Nytimes

The main perfume shop is called Boutique Lorenzo Villoresi and it is situated in the heart of Florence, in a beautiful elegant building featuring ancient restored structures. In fact, it is a bright place, welcoming every new customer in the look for special fragrances. The boutique has a complete collection prepared for each fragrance curiosity.

In conclusion, Lorenzo Villoresi aims to offer a real perfume experience to each perfume lover, through special creations and with the help of his expert staff. In essence, he calls this boutique to be the open door to the discovery of fragrances.


Adress: Via de ‘Bardi, 12 – 50125, Florence – Italy

Contact: +39 055 2341187 and [email protected]

By Lisa-Sanderson

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