Italy is renowned for its many records across various fields, and even in sectors seemingly unrelated to its traditions, the excellence of the Bel Paese stands out. A surprising example is the mechanical bull industry, a category highly popular in the United States, where an Italian family-run business has risen to global prominence. Meet ShowGames, the company founded in Manerba del Garda (Brescia), which now leads the global market, producing and shipping its creations worldwide.
The Tessarolo family leading since 1989
Founded in 1989 by Ugo Tessarolo, ShowGames is a family-run business that has conquered the international market. Their mechanical bulls are the flagship of their production—an attraction symbolizing strength, endurance, and unique entertainment. Even those who’ve never ridden a mechanical bull can instantly recognize one.
However, mechanical bulls weren’t ShowGames’ only strength in the beginning. In its early years, the company introduced groundbreaking simulators like snowboards, rotating logs, and even mechanical dolphins and horses. Over time, the market evolved, customer demands became more refined, and the artisans’ skills improved. Today, ShowGames isn’t just about mechanical bulls. It’s recognized as the world’s top producer of simulators, entertainment games, and theme park attractions. As highlighted on their official website, their mechanical bulls are the crown jewel of their collection, renowned for their exceptional ability to replicate the real movements of the animal.
An Italian pride across the globe
ShowGames’ international success began in 1989 with a mechanical bull model that remains one of their bestsellers to this day. The three-time PBR (Professional Bull Riders) World Champion trained for years with ShowGames’ mechanical bulls. Currently, the company produces an impressive 40 different types of mechanical bulls, showcasing its extraordinary capacity for innovation and adaptability.
Some of their most prestigious international clients include world-famous brands such as Jack Daniel’s, McDonald’s, Juventus FC, The United States Air Force, and Fiat Chrysler. The quality of their products is undeniable, making their success a shining example of Made in Italy excellence. Despite global expansion, production remains firmly rooted in Italy to ensure the use of top-quality materials. Today, ShowGames exports to every continent, with the United States being their most flourishing market.
Images Credit: ShowGames
