The credit for this distinguishing label goes to the Carrozzeria Touring Superleggera coach building company.
More than a logo, in actuality, it is a trademark. The company acquired a patent for the “Touring Superleggera” construction system that consists of a thin steel structure. Of course, it manufactured a stylish icon.
More details of the Touring Superleggera
With the patent of this model, Touring was afforded the opportunity to craft limited series models as well as unique masterpieces. Felice Bianchi Anderloni founded the Carrozzeria Touring Superleggera in 1925. The company was north of Milan and only a short distance from Alfa Romeo, Italian Citroen, and the former Isotta-Fraschini plant. Quite naturally, Touring’s first bodywork assignments were for these companies.
The licensing of Charles Weymann’s system of fabric-covered lightweight frames led to the development of Touring’s own model. Surely, this was a step up. Giuseppe Seregni, who previously collaborated with Anderloni on the 1927 Isotta-Fraschini ‘Flying Star,’ was the designer.
The “Superleggera” system had become widely licensed and copied. Furthermore, Touring was particularly active late in the 1950s; the Pegaso Z-102, Alfa Romeo 1900 Super Sprint and 2600, and Aston Martin DB4. However, Touring was unable to compete with Pininfarina. So, the company ceased operations in 1966. Instead, many of the company’s employees went to work for Carrozzeria Marazzi.
The modern Touring Superleggera
The company, Carrozzeria Touring Superleggera got a fresh start through a collaboration agreement between Marazzi in 2006, which transferred this Italian brand rights to Zeta Europe BV.Today, this company and model offers elegance, style, and grace. Indeed, it’s a unique mix of craftsmanship, tradition, and innovation.
A true jewel of Maserati.
Are you a fan of cars? Check out our series on the history of Italian cars. Read part one here!