Over the past two years, rental prices in Italy have soared by 30%, with square meter costs reaching unprecedented levels that make certain streets virtually off-limits for much of the population. Here is the updated list of Italy’s most expensive shopping streets as of December 2024, ranked by annual rental costs per square meter.
Via Montenapoleone – Milan
The crown jewel of luxury and consumerism in Italy and beyond, Via Montenapoleone has seen rental prices skyrocket in recent years. In 2019, it ranked as the fifth most luxurious street in the world and third in Europe. By 2024, it had climbed to the very top, becoming the number one luxury street globally. Italy leads the world in extravagant luxury for the first time, with annual rents reaching an astonishing €20,000 per square meter.
Learn more here: Via Montenapoleone is officially the most expensive Luxury Street in the world
Via Condotti – Rome
The Italian capital boasts several luxury streets, but Via Condotti stands out as both iconic and expensive. With an average rent of €15,000 per square meter, this street is nothing less than a temple to high-end shopping. Connecting Via del Corso to Piazza di Spagna, it is famous for hosting an impressive array of flagship stores from brands like Dior, Gucci, Hermès, Bulgari, Armani, Saint Laurent, Jimmy Choo, La Perla, Prada, Ferragamo, Bottega Veneta, Céline, Tod’s, Moncler, Dolce & Gabbana, Max Mara, Brioni, Sergio Rossi, Montblanc, Zegna, Van Cleef & Arpels, Loro Piana, and many more.
Piazza di Spagna – Rome
Adjacent to Via Condotti, Piazza di Spagna is one of the most picturesque locations in the capital, with the iconic Spanish Steps dominating the view. Commercial rents here reach €6,000 per square meter, offering an arguably even more enviable position than Via Condotti.
Corso Vittorio Emanuele II – Milan
With rents at €6,400 per square meter, Corso Vittorio Emanuele II is a favorite destination for luxury shopping in Italy’s fashion capital. This 380-meter pedestrian street connects Piazza del Duomo to Piazza San Babila. Interestingly, it was the first street in Milan to be pedestrianized!
Via Roma – Florence
In the heart of Florence’s historic center, Via Roma connects Piazza della Repubblica to Piazza San Giovanni. Rents here reach €6,000 per square meter. This street is surrounded by historic buildings of great significance, such as the Hotel Savoy, Palazzo Levi, and Palazzo Ceci e Rossi, making it an exclusive location from an architectural perspective as well.
Via del Corso – Rome
With rents at €5,500 per square meter, Via del Corso is a historic street stretching from Piazza Venezia to Piazza del Popolo. Its name originates from the famous Carnival races introduced by Pope Paul II in 1467, including events such as the race of the Jews and the horse races. These events ended in 1883 after a fatal accident, but the street has retained its charm and remains one of the main shopping destinations in Rome.
