The iconic car remains one of the most recognizable in the world
“Even without a logo, name, flag, or any other identifying element, the Fiat 500 is immediately recognizable.” This is the message of the video “Happy Birthday 500!” created to celebrate the 67th anniversary of this iconic car.
Since its debut in 1957, over 7.5 million Fiat 500s have been sold worldwide. “July 4th has always been a significant date,” notes Fiat, “marking the birth of the iconic Fiat 500.” This all-Italian masterpiece played a crucial role in motorizing Europe in the 1950s and has embodied Italian ingenuity and the essence of La Dolce Vita for 67 years.
A Life of Design
Designed by Dante Giacosa, the Fiat 500 was intended to be a compact and affordable vehicle for the masses. It quickly became a cornerstone of Italy’s post-war economic recovery. The first generation in the 1960s offered mobility and freedom, becoming a cultural phenomenon and a beloved brand. The second generation, launched in 2007, brought coolness and charm to the world of city cars, making it a global fashion and style icon. In 2020, the third generation, the 500e, revolutionized urban sustainable mobility with its blend of charm, innovation, and advanced technology.
New Models
The new hybrid version of the 500 is expected to debut between late 2025 and early 2026. It will be produced at the historic Mirafiori plant in Turin, alongside the popular Fiat 500e, which is also developed, designed, and produced at Mirafiori. Currently, the 500e is available worldwide, sold in 48 countries, and has received 43 international awards in 10 different countries. It has led the European A-segment BEV (Battery Electric Vehicle) market since its launch, with 4 out of 10 city BEVs being Fiat 500es, and has garnered 43 international awards across 10 countries.
(Source: ANSA)
